STARTUP Phase: Una is an AI-run digital vacation agent


XOKind is making AI brokers that enable persons
system and make choices more very easily commencing with its travel item, Una.

Una supports
collaborative vacation organizing and takes advantage of artificial intelligence to advise
choices that match travelers’ preferences.

What is your 30-second pitch to buyers?

Generational shifts in tastes and the COVID-19 pandemic have led shoppers to strategy their journey a lot more spontaneously than at any time right before. This has developed consumer demand from customers and market share alternatives for novel approaches of discovering, planning and reserving vacation
that overcome the fragmented and generic character of the method today. 

XOKind constructed the Una travel app as a seamless, all-in-one spot for people to program their travel. Una supports collaborative journey setting up and makes use of artificial intelligence
to propose solutions that match travelers’ tastes so they can hit the road speedily and be self-confident of a vacation that is satisfying for all.

Our long-phrase vision with Una is to establish an AI travel agent and concierge that is aware you perfectly more than enough that it can prepare and reserve full journeys for you with minimum again and forth although preserving a high diploma of transparency and trust.


Describe each the business and technology facets of your startup.

XOKind’s core company and technological innovation differentiation is an AI-enabled market that matches end users with the finest accessible inventory to improve their in general trip working experience. The crew at XOKind leverages the most current AI innovations to make a knowledge
graph of the world’s journey content, inventory of bookable as properly as free travel locations (parks, beaches, museums, etc.), and users’ tastes. 

Our primary product is our mobile app termed Una – which is a concierge and vacation agent – an
all-in-a person place to program your journey. We make commissions on the purchases made by means of Una. 

In contrast to a lot of other travel merchandise, Una does not clearly show adverts. This is a way to make person trust and make sure that our incentives are often aligned with
our users’.

Give us your SWOT (Strengths, Weaknesses, Chances, Threats) examination of the organization.


  • Sport-shifting AI technological innovation: can help obtain stock that satisfy the particular choices of the buyer and takes into account excursion logistics this kind of as proximity to lodge right up until now, people have had much too many alternatives to scroll as a result of, which experienced no correlation
    to what they really wanted 
  • Brief place organizing: Vacation preparing and collaboration today requires a ton of copying and pasting across several applications and tools – Una is the first app that can provide as the one particular spot for all your travel ideas! Una delivers suggestions for places to
    remain and consume, and matters to do in 1 spot from a range of trustworthy resources. No matter if the user just would like to take a spontaneous weekend excursion or are living the everyday living of a electronic nomad roaming from put to area they can count on Una as a personalized journey
  • Loads of COVID-19 applicable information and ideas: e.g. regional, outside visits, dining places with out of doors seating, holiday vacation rentals and hotels with basic safety protocols
  • Contemporary perspective in building a consumer-first AI product: combining the ideal of complex and liberal arts pondering
  • Seasoned staff with a prior productive startup exit (Nervana Programs, acq. Intel).
  • Weaknesses:

  • Though the app can be employed in pretty much all international locations, at the moment the experience is optimized for US travelers traveling domestically or internationally (for e.g. currencies shown are in USD). In foreseeable future versions, Una will offer you far more customizations and
    content for people outdoors the US.
  • Una’s concentration to date has been on place scheduling (sites to remain and factors to do) and scheduling (hotel booking in app is live, and trip rental reserving is coming before long). We plan to incorporate transportation selections (flights, car or truck rentals, RVs) in foreseeable future
    variations. As a market we have the possible to have a significant LTV as we incorporate more purchasable objects in adjacent parts in Una. We are also targeting a increased conversion rate relative to the competitors run by a a great deal greater comprehension of user
  • We are using a solid privacy stance by forgoing ad income and refusing to market purchaser information to make confident that the XOKind AI is always aligned with the person and not affected by other components. Though this will ultimately be a major beneficial, it limits
    our present profits to purchasable content material.
  • Possibilities:

  • Gen Z and millennials are exhibiting a generational shift in travel actions creating market place share options – they tend to take quite a few spontaneous outings, use economical and collaborative equipment on mobile for other domains, and interact with new know-how
    like own assistants. The current travel merchandise don’t cater to their changing wants.
  • People today are made use of to having seamless and personalised encounters in flicks (Netflix), tunes (Spotify), finance (Betterment) and vogue (StitchFix), but there is a obtrusive hole/opportunity in vacation for a very similar knowledge
  • High travel need, particularly in the US domestic current market now that vaccines are becoming administered. 
  • Threats:

    • Ongoing uncertainty with global and business enterprise travel because of to COVID-19. On the domestic front extraordinary weather conditions situations this kind of as wildfires, floods and hurricanes have complicated travel options. Una is well positioned to assist users navigate this dynamic
      natural environment by assisting people plan more spontaneous trips and in the potential integrate even much more dynamic info sources. 
    • Travel is admittedly a crowded space with many present and new product or service offerings. There is also entrenched behavior and manufacturer interactions even if they have not been offering in a though. We established incredibly substantial standards with Una’s merchandise expertise
      and operate difficult to attain our users’ rely on as outlined above. 

    What are the travel ache factors you are trying to alleviate from both the buyer and the business standpoint?

    • Finding vacation alternatives that match customers’ (very own or team) interests is a laborious and time-consuming method these days which boundaries how usually they vacation
    • Typically, on-line vacation content is not incredibly actionable – you see a stunning spot on social media, but having a excursion all over it is nowhere near to a a single simply click book practical experience
    • On the web booking is frequently opaque – advertorial placements guiding wherever you really should vacation, influencing lodge rankings, or building a untrue perception of urgency/shortage – tough to uncover authentic and goal points of check out
    • Options readily available to buyers are not location-on with respect to their personalities, passions and spending budget constraints
    • Instruments employed for collaborating on travel ideas now these as notes and spreadsheets are not made for vacation. Journey and area information these as opening hours and testimonials are not dynamically current but as an alternative get stale following the duplicate/paste. Figuring
      out proximity to landmarks or driving instances involves a great deal of back and forth with maps apps. Journey guide apps commonly exclude the reserving functionality.

    So you’ve received the product, now how will you get heaps of prospects?

    We have been in general public beta given that mid-Feb’21 and have noticed strong consumer advancement and retention due to the fact then.

    Collaboration is a potent characteristic in driving natural purchaser development. We are partnering with travel influencers who we really like to build pleasant itineraries and journey content. Around time, we could turn out to be an actionable counterpart to platforms like Instagram
    and help them monetize their excellent content by way of rev share.

    Customers can aspiration up their subsequent journey by viewing our Examine feed, which functions clean itineraries extra daily suitable for a variety of traveler personas. This participating journey feed is inspired
    by major travel sources, in-the-know influencers, our person base, as properly as authentic excursions from our journey associate writers.

    We can use natural and organic and specific/paid social media information by using platforms like Fb, Instagram and TikTok.

    We have been highlighted on the iOS App Retailer as a “Hot this week” application. We have also been highlighted in a father or mother weblog, and national (CNBC), print and Television shops as a top travel app. 

    Tell us what procedure you’ve absent by to create a legitimate need for your company and the measurement of the addressable sector.

    From prototyping to alpha to beta, our workforce has performed in depth study amongst our target personas using a structure dash methodology to create a product or service that buyers find useful and pleasant. It’s by this course of action that we uncovered the will need for
    a vacation application that solves spontaneous and collaborative trip setting up.

    Una item and technological innovation advancement is pretty user-centered. We imagine this has contributed to a faithful supporter foundation of Una consumers who have been sharing Una journeys with buddies and spouse and children.

    Journey is of course a incredibly huge market. By some estimates millennials alone used $200 billion on journey in 2018. Accommodations, holiday vacation rentals and airways have a market place sizing of $1.5 trillion. By 2025, 75{dac91165b6340c9edeec0f6e2d04ed490d9db9cd48de0ecdc68b2bbb63f2327e} of all vacationers will be millennials and GenZs. As outlined above, they are making special solution requires and will change the industry landscape.  

    How and when will you make dollars?

    We make earnings as a result of commissions from bookings made in the app. We lately released lodge bookings in the application and will before long include family vacation rental bookings. We have partners by now signed up to give the capability to obtain flights, motor vehicle rentals,
    functions, excursions and points of interest, and will be progressively bringing these into Una.

    What are the backgrounds and earlier achievements of the founding group?

    Founding workforce: Arjun Bansal (CEO PhD Neuroscience) Yinyin Liu (CTO PhD Equipment Learning) Sarah Harris (VP Product PhD Media Experiments, MBA)

    Prior to co-founding XOKind, Arjun (Fortune 40 Beneath 40, 2019) was a co-founder of the AI startup
    Nervana Devices (acquired by Intel in 2016). Later on he served as a VP in the Intel AI team, wherever alongside one another with longtime colleague Yinyin (ex-head of data science, Intel AI top rated 30 females in AI) learned about the troubles confronted by companies
    trying to incorporate AI into day to day merchandise experiences. They teamed up with Sarah (ex. solution supervisor at Apple iOS/Siri) to package deal the most current AI developments into delightful purchaser ordeals, and Una is the fruition of that vision. 

    How have you addressed range and inclusion inside of your company?

    Diversity and inclusion has been aspect of the founding DNA of XOKind. We produced a mindful hard work to have both of those complex as well as style and design considering from the get-go. Two out of the 3 founders are women, and two out of three of us are overseas born, naturalized
    Us residents. We have lived in and traveled to lots of elements of the earth. 

    Yinyin has been an advocate of explainable and clear AI, and initiated attempts in AI investigation /
    AI technological innovation for social great, and cross-organizational hard work to use AI technology to strengthen lives and culture. 

    At XOKind we try to make a kinder, a lot more human environment – and our identify and products demonstrates that. XOKind is an AI organization, but it has kindness firmly at its heart.

    When Una presents
    a wide established of excursions for a lot of consumer personas, we attempted to retain occupied mothers/moms and dads/professionals in brain when designing capabilities. Gals form the the greater part of the Una user community.

    We consider AI agents can drive the next wave of enhancements
    in excellent of existence by automating cumbersome work, improving upon the user’s working experience whilst always staying on the user’s aspect. We hope that this craze will profit people today that might have usually confronted obstacles to traveling because of to absence of time out there
    for setting up or access to travel setting up and reserving guidance. Our prices are also quite competitive as we are passing on a great deal of our financial savings back to our people.

    What is actually been the most challenging portion of founding the business so significantly?

    As you may possibly consider, COVID-19 played a massive job in producing a travel product in 2020. Just a few months ahead of COVID-19 hit, we experienced set up an workplace in San Diego and experienced people join us from all throughout the region and from Canada.

    As quickly as we were in lockdown and WFH method, we had to rapidly adapt to new means of collaborating and performing together, when taking care of young children at dwelling with disrupted university schedules. We also had to pivot very last summer from to begin with focusing on far more of a SMB
    sector (which vanished into zoom phone calls overnight) to concentrating extra on spontaneous, neighborhood, outdoor, leisure excursions to very best provide the altering requirements of travelers.

    By means of it all, we are very pleased to have crafted a group and tradition that’s loaded with grit and enthusiasm about our shared eyesight.

    Usually, journey startups confront a pretty tough time making an effects – so why are you likely to be a person of fortunate types?

    We have spoken to a number of earlier journey startup founders, and we are incredibly grateful for the learnings that they’ve shared. We have attempted to integrate these learnings as section of our products and company strategy when it arrives to building critical magical moments
    in the application, decreasing CAC, increasing LTV, addressing the small frequency problem in journey head on and utilizing know-how to scale competently and remedy difficulties.

    We are committed to making top-quality products and solutions and companies that seamlessly let individuals to plan and guide travel. We are presently seeing a route to thousands and thousands of pounds in bookings dependent on our present-day usage and put together with our long run ideas and consumer development
    we are really optimistic!

    A 12 months from now, what point out do you imagine your startup will be in?

    Una will consist of transportation (flights, vehicle rentals, RVs) organizing and bookings solutions, and enhanced intercontinental help as the earth emerges from COVID-19. We will go on to increase our user foundation and profits. Customers will have faith in our brand name for their
    travel recommendations, planning and booking

    What is your close-activity? (Going public, acquisition, growing and remaining personal, etc.)

    XOKind has a extensive-time period eyesight of bringing AI enhanced purchaser experiences not just to vacation by means of Una, but to other verticals as nicely. We plan to comply with a system that provides us versatility in reaching that intention, irrespective of whether it is via likely public or
    remaining private.

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